The Fineas platform required a complete brand refresh for its original report mockups in preparation for development. Our goal is to establish Fineas as the premier partner for bookkeepers and accountants, empowering them to deliver valuable business insights to their clients. A core differentiator is our white-labeling capability, offering a low-cost, branded solution for those unable to develop their own platform, unlike our main competitors who focus primarily on in-house operations.

My involvement:

• Directed the creative vision for Fineas, aligning brand messaging with innovative design and strategic goals.

• Spearheaded the development and refinement of Fineas's aesthetic, enhancing brand consistency across all platforms.

• Designed intuitive UX/UI frameworks to improve user interaction and streamline service offerings.

• Led cross-functional teams in implementing design strategies that elevate Fineas's market presence and customer engagement.

• Introduced cutting-edge design elements and methodologies, reinforcing Fineas's reputation as an industry leader.
  
  

Results:

As Creative Director and Design Lead for the Fineas platform, I led a successful brand refresh and oversaw wireframing, preparing the mockups for development. We delivered a platform featuring a seamless, user-friendly onboarding flow for its white-labeling capability, empowering bookkeepers and accountants to effortlessly offer branded insights to their clients. This strategic design and refined visual identity positioned Fineas as the go-to partner, effectively disrupting the market.