BrandWell AI, originally Content at Scale, began in December 2021, founded by SEO professional Justin McGill. Initially focused on AI-driven long-form content creation using GPT-2 and GPT-3, the company evolved into a software-only platform after facing early content quality challenges.

Today, BrandWell AI offers a complete solution for brand growth, integrating AI content creation, SEO optimization, and brand intelligence. It provides tools like the WriteWell AI Writing Assistant and RankWell Content Intelligence to help marketers, agencies, and creators enhance online visibility and authority. The platform emphasizes "Deep Research" and understanding a brand's unique voice through knowledge graphing. In August 2024, Content at Scale officially rebranded to BrandWell, reflecting its broader focus beyond just content to an all-encompassing brand growth platform.

My involvement:

• Led the product and brand refresh for BrandWell, enhancing its appeal and alignment with strategic company objectives.

• Pioneered the design of BrandWell's AI content writer interface, streamlining usability for publishers and professional writers.

• Developed UX/UI strategies that integrate Traffic ID technology, enabling precise identification of visitors and optimization of website content.

• Optimized user interactions throughout the platform, enhancing the content creation process and boosting user engagement.

• Collaborated with cross-functional teams to ensure cohesive design execution, promoting BrandWell’s innovative solutions and market differentiation.

Results:

As a StartUp experiencing rapid growth, Brandwell had an increase in revenue of ARR $3M. With 50million words generated per month, 2.5k+ users, 600k+ monthly visitors to our content and 1m+ rankings gained by users.